Associate Advertising Manager (Consumer Electronics)

Associate Advertising Manager (Consumer Electronics)

Category

Advertising

Salary

7 - 9 M ¥

Work Type

Permanent

Date

2008-10-16

Location

Tokyo

Ref.#

NJO24713

Overview

Due to the expansion of their business, they are looking to hire a Associate Advertising Manager to strengthen their marketing presence in Japan.

Company Description

Our client is a leading US Consumer Electronics Company. Due to the expansion of their business, they are looking to hire a Associate Advertising Manager to strengthen their marketing presence in Japan.

You will play a pivotal role in defining and managing fully integrated advertising strategies and campaigns for the brand and products in the Japan market, including: developing and setting local advertising/branding/messaging strategy, optimizing messaging/contents/campaigns, overseeing production, effectively tracking/analyzing/reporting results. This role will be the key owner of the advertising workflow for the business with the main creative agencies. He/she will work closely with the Agency and internal teams to prioritize, plan, implement, and quickly analyze and optimize advertising campaigns across channels. This role will share responsibility with the rest of the local marketing team of successfully integrating our advertising activities and strategies with other functional activities and strategies to effectively shape audience perceptions.

Responsibilities

* Lead local advertising strategy development and supervise campaign execution across media, mainly with print, in-store POS and outdoor media
* Strong partnership and collaboration with other marketing and sales discipline leads to ensure maximum impact and integration with advertising
* Bring the Norton brand and products to life through clear and consistent messaging across all marketing communications and customer touch points
* Provide strategic direction to advertising agencies to ensure that all communication is relevant to the target audience and consistent with other communications and the Brand
* Launch and manage all marketing campaigns that impact market share gains and increased brand loyalty
* Participate in and drive market research as needed to gain insights & develop advertising strategy
* Own all advertising spend forecasting and budget management
* Work with Marketing Director and agency media team in developing innovative media programs for brand development and demand generation efforts
* Track, analyze and report the results of all advertising campaigns

Requirements

* 8 + years advertising/marcom experience preferably in consumer technology, consumer electronics, and/or consumer packaged goods industries, with experience working on a large consumer campaigns
* Proven track record of success with planning, launching and sustaining advertising campaigns and experience with the creative development process and execution
* Ability to think and plan strategically and follow through with tactical implementation meeting the highest marketing standards
Ability to work in a fast-paced environment and meet continual deadlines with excellent execution
* Strong grasp of marketing, media and research concepts
* Strong analytical skills in the context of advertising reporting and optimization
* Good creative sensibility, with a track record in driving innovation
* Confidence in presenting to all levels in an organization
* Bilingual/Bicultural

Preferred Experience

* Strong project management skills, extreme attention to detail, proven multi-tasking ability, Advertising agency experience considered a plus, but not required for this position
* BA/BS or equivalent
* Experience working in large multinational organization

Desired Traits

* Smart, passionate, talented consumer advertising professional
* Creative, innovative, able to work "outside the box"
* Customer-centered, with a constant focus on the target consumer
* Strategic agility with excellent tactical follow through
* Flexible, Proactive, comfortable working in ambiguous, complex, fast paced environments
* Effective teaming skills in a cross-functional environment

Description of Benefits

Social Insurance, Commutation Allowance

* Holidays: Paid Holidays

Additional Notes

* Reason for opening: New Position due to Expansion of the Department

* Location: Tokyo

Job Closed